| The market economy of our country develops till today, the profession of majority already productivity excess, The merchandise of great majority category has already turned to go into buyer market from the selling party market as well on the market, Many business enterprises at extend produce and marketing scale of in the meantime, But get bogged down in a marketing management confusion, Business enterprise profits the fall is even a deficiency to conduct of trap a bureau, Very obviously, business enterprise the management appeared a problem at the marketing link.Be turned by the scale to extend toward fine to turn the change of management method along with the business enterprise management style, Many business enterprise beginnings have to pursue in the aspects of conducting strategic difference to turn, The difference of product turn, producing the difference of organizing the way turns, Marketing of difference turning.This text with American scholar- Philip.Kotler -benefit especially the difference of turn market theories is basis, With market district choice for correspond a point, The difference which tries to pass to the VN company turns the choice of strategy of the market marketing and carries out process to carry on analysis, And evaluate its difference to turn implement in front and back of performance variety, from in the summary is on business alienation marketing this implement path of modern marketing method, Hope to give a development in of in the small business enterprise is some beneficial apocalypses. |
