Shandong Xiaoya Electrical Appliance Co., Ltd. Marketing Strategy Research

This text sells the quantity to the product that shandonglittleduck Electrical Appliances limited liability company marketing appear to descend to wait the problem increasingly and how promote the market marketing to raise the market share, make use of the modern marketing theories, make the target market marketing strategy research as follows: The first part mainly analyzes condition of the market and development history of roller washer 20 years of national washer market. The second partt, sell quantity to duckling electric appliances share limited liability company(the duckling electric appliances of the continuation brief name) in Shandong product increasingly descend of the marketing present condition lift wrong, concretely include 1, scale and product need circumstance of duckling electric appliances 2, the product local market prospect of the duckling electric appliances 3. The problem that the duckling washer marketing of the electric appliances roller appears. The third part, pass to the macroscopic environment analysis, the market a body( product) analysis, the market corpus analysis, wave of the market of the place especially analytical, the SWOT analysis, and the product let worth analysis of RangDu , the matrix analysis of Boston etc., find out the littleduck Electrical Appliances product to sell the reason that the quantity descends increasingly;The fourth part, the target market marketing strategy that the research littleduck Electrical Appliances should carry out, re-subdivides the market, makes sure the target market and carries on the market fixed position decision, the explicit littleduck Electrical Appliances wants to obtain diligent direction of the competitive advantage; the marketing target of the long-term in the establishment littleduck Electrical Appliances company. Around the target market and the marketing target, draw up the medium long-term marketing strategy of that company and compete the strategy; the fifth part, analysis the guarantee littleduck Electrical Appliances company marketing strategy implement factor.