Network Game Operating Mode Research

Network game industry has become the attention of the world's top entertainment industry, by the development of internet and computer technology. In China, the network game industry is in a period of rapid development, mass enterprises swarm into the network game market, the market competition is very fierce, but the lack of effective management to the network game environment, leading to increasingly serious negative problems to young people. This paper analyzes the concept of network game and types, from the history and status of network game operators in china, through domestic network game operators in the success and failure experience, analyzes all the major part of the network game industry chain, including network game developers, network game operators, telecom operators, equipment suppliers, network game sales channels and network game users, make sure their relationship and effects in the whole operational activities, make recommendations about independent research and development, promotion of internet cafes, operation cooperation, user-oriented. And then from the perspective of the operations, analyze the operating model of network game operators, including exploitation model, marketing model, profit model, services and management model, and made the game-advertising, virtual goods charges and value-added services of free network game will be popular trends, at the same time view of the current environment of the network game does not regulate actually, advise network game operators to strengthen their management and services, establish the corporate brand. Finally, by analyzing the external factors of opportunities and risks which impact the network game operating, advise network game operators to proceed from themselves, with national policies, strengthening the monitoring about game content and platform environment, promoting the sanity and consummating of network game laws and regulations, safeguarding the health of the network game environment, to make due contributions to healthy development for network game industry.