The Construction Of Harmonious Consumption Concept In The Social Transformation Period

Consumption is an important of Marxist philosophy, consumption concept is a kind of concept on consumption content, goal, mode, which has important infection on the consumption behavior. Presently, our country is being in the social transformation period, consumption concept is a great issue about social development.In the transformation process from planned economy system to market economy system, consumption concept has huge changes. As a developing country, we have special national situation, our consumption concept has the characteristic of high complexity and long term, self-consciousness and planning and so on. Along with the changes of social structure, the transformation of economy system and the adjustments of social benefit pattern, our consumption concept also be changed day by day, where there are a lot of inharmonious phenomena. Therefore, "what consumption concept we should construct, how to construct it" is a realistic issue.This article persists in historical materialism, aims at the consumption concept actuality of our country, puts forward the harmonious consumption concept. By contrasting the consumption concept of planned economy period and market economy period, which analyzes the changes of consumption concept and concludes the behaviors of inharmonious phenomena, namely, inharmoniousness between consumption and nature, consumption and society, physical consumption psychic consumption. Inharmonious phenomena bring on serious crises, which affect the comprehensive development of human. According to the harmoniousness theory, the article puts forward the green, civilized and rational consumption, discusses how to construct harmonious consumption concept from politics, economy, culture and education aspects, in order to achieve the harmonious development of nature, society and human.