A Study On The Building Of Tourism Destination Image

With the rapid development of the market economy,the tourism is stepping into a high speed development stage,the competition of the tourism market becomes more and more drastic and the competition of the tourism destination has changed from recourses and products to image. How to build a bright,unique and magnetic image has undoubtedly become a "secret weapon" with which a tourism destination could occupy market.Now the domestic scholars' studies on tourism destination image mainly concentrated on individual planning,positioning,designing,promulgating and etc,but the studies didn't carry out a general research on tourism destination image from the whole.Tourism destination image which is like tourism destination also follows the periodic theory of tourism destination.So it becomes especially important to strengthen the management of the tourism destination image. That we should establish a complete tourism destination image system is staring us in the face for the appearance of the importance of tourism destination image.This thesis makes use of many methods such as literature review,investigation,statistic and etc.Basing on the review and integration of related research and existing CIS,TDIS,Framework for Creating a Destination Image,this thesis puts forward and establishes the building system of tourism destination image.The image building system is a complicated,dynamic systems engineering which includes five sub-systems.The five sub-systems are tourism destination image investigation,tourism destination image positioning,tourism destination image designing, tourism destination image promulgating and tourism destination image management.They are ensuring the building of tourism destination together,any of which is not permitted to lack.The thesis also puts forward the tourism destination image management sub-system in which management should be strengthened.At last,this thesis takes Tianjin as a case of study.On the base of investigation of Tianjin tourism image,this thesis positions Tianjin tourism image,establishes designing project,put forwards promulgating strategies and strengthens tourism destination image management.The building system of tourism destination image proves to be available.