Study On Orientation Strategy Of Entity In Steel Sales Logistic Market

This paper confirms the logistic funtions undertaken by the entities in Chinese steel sales logistic market on the basis of analysis on steel sales channels and modes. On the contrast with two typical and distinct sales logistic mode in America and Japan, this paper find out the development tendency of steel sales logistic in china is very similar with American mode. Logistic fuctions take two main effects on steel sales process.Mature logistic theories,models,techniques are applied in different phases of steel sales process to aid enterprises in making decisions on cost saving. The fifth chapter, as the emphasis of this paper, applies Game Theory models in analyzing orientation strategies of entities in steel sales logistic market. Combination of Game Theory and practical orientation strategy differ this paper from other literatures on steel sales logistics. Dovelopment of Chinese steel industry is divided into two phases according to forecast on steel production in the near term and long term. Game Theory models are applied in analyzing the best orientation strategy of entities in steel sales logistic market. This paper can be some significance to the sales logistic development of Chinese steel manufacture and trade companies.