The Study Of The Real Estate Investments Control

The real estate industry is China's tertiary industry in national economic and social development occupies important position, has now become a pillar industry of China's national economy. From the 1990s onwards the real estate industry developed rapidly, sales of commercial housing prices is the rapid growth of real estate has become one of the industry recognized the huge profits from 2005 to 2007 about two years time, the average real estate price increases On more than 30 percent.However, we have seen this year, the State Council has set up a housing and urban and rural construction, the national housing problem has caused enough attention to the future, against the real estate industry's policy-oriented and standardized management policy will be introduced, the real estate industry The competition will be more standardized, real estate, competition between the brands will be gradually shifted competition, which the investment in the property developer controlled by a grim challenge.First, the significance of investment in real estate development controlsAt present, China's real estate industry investment in the project control, financial management, cost management, investment decision-making concept of confusion exists, meaning unclear and other issues. This paper discussed the investment control, the whole project is the development of financial control of pre-investment control, including the impact of investment projects factor analysis, cash flow budget, the investment decision-making, etc., and cost management is different from the concept and research. According to statistics, investment in the early stages of decision-making, the extent of the impact of investment of up to 95%-100%. Therefore, the strengthening of the real estate investment control has a very important significance, mainly reflected in the following areas:1. Strengthen the control of real estate investment, real estate developers will help improve the financial management, and enhance the competitiveness of enterprises.2. Contribute to the real estate business investment objectives.3. Promote investment in real estate development projects improve the control system.Second, analysis of the status quo of investments in real estate developmentPapers to system theory, control theory, decision theory as the basis of the study, according to China's real estate development, the following aspects of the status of a real estate investment analysis:First of all, the real estate industry continue to enhance the status, has now become one of China's pillar industries, but also real estate development intensified market competition, industry pattern of growing uncertainty, showing the trend toward decentralized, small and medium-sized real estate increasingly difficult because of previous State housing sharing system in the early institutional reform, the impact of market imperfections, there is not the normal surge of investment, industry profiteering phenomenon, now the country has attracted sufficient attention.Secondly, the environmental impacts of investment in real estate are many factors, often environmental factors can be divided into macro and micro aspects of the two environmental factors. Macroeconomic factors including: economic factors, political factors, demographic factors, policies, regulations, and profits and taxes; micro factors, including: enterprise economic strength, resources possession conditions, corporate governance, internal control systems, enterprise product strategy, and so on.Third, the real estate industry in an increasingly competitive products gradually increase the degree of homogeneity, consumers gradually raise brand awareness to brand as the core business strategy started in the real estate industry in the dominant position, this is a decision between the real estate business Competition is the essence of brand competition. In recent years, high-value brand increasingly stable, the enterprises in the capital market expansion of the contribution increase, the leading brand of professional help enterprises in the field of cutting big market segments.Finally, the real estate industry investment controls a serious problem. China's market economy still very imperfect, and housing reform system and the existence of large quick success and blindness, causing countries to regulate investment in the real estate industry out of control, and therefore to promote the domestic enterprises to invest in various real estate projects in development. This inevitably bring a lot of drawbacks, such as collusion, block enclosure, corporate responsibility, right, Lee imbalance, the internal control regulations, and other issues.Third, the analysis of factors affecting of investment controlsAt present, the impact of China's real estate development projects a number of factors, both macroeconomic factors, but also micro factors, both controllable factors, there are not controllable factors, some of these factors played a steady, continuous and decisive impact, such as housing Commercialization, housing and protection of people's housing needs of the growth of some plays a minor, occasionally, such as the Bank of secondary housing mortgage loans, inflation and other factors.Real estate development projects before the investment decision-making, must be identified and their control, the focus of those who play a decisive, long-term impact of factors, investment decision-making to ensure the correct and efficient control of the investment.This article is for investment in the status quo, the environment, issues on the basis of that investment in real estate development control should be considered policy-oriented, market competition, financing of environmental, social needs and development costs and other factors, with a focus on optimizing the investment Decision-making. Fourth, the methods of the real estate investment controls, and its problemsInvestment control method is to ensure the realization of investment objectives on investment factors, particularly the main factors considered, directly determine the effectiveness of investment.Real estate is a typical capital-intensive industries, technological content is not high, a large amount of investment, the relatively long cycle, high dependence on financial institutions, regional projects and policy, and other characteristics. This determines that investment in real estate must follow the scientific method and control system. However, China's real estate developers due to loose management structure, the low overall level of management, such as the impact of the real estate investment experience is mainly used to determine the qualitative-based investment centralized control method, is a static management, Market demand and supply, product demand, policy-oriented, cost-effective investment the obvious lack of depth of analysis, subjective decision-making, blind investment in general, it is very difficult to adapt to China's future direction and control of real estate investment environment. Concrete expression in the following areas:1. There are serious flaws capital structures, capital investment structure is irrational;2. Investment control by a greater impact on human factors;3. High investment risks in the market, poor regulatory policy changes; 4. Blind investment, a lack of strategic vision.Fifth, The establishment of investment system of controls in real estate development(A)The principle of real estate investment controlThrough the above analysis, according to China's real estate industry characteristics, we believe that investment in real estate development projects should follow the established scientific control of the investment objectives, clear control of key areas, to change the traditional concept of control, to take effective means of control principle.(B)Investment in real estate development project control system of indicatorsIn this paper, the policy-oriented, market competition, financing of environmental, social needs and development costs and other factors on the basis of that investment in real estate development control system should be indicators of economic indicators and evaluation of non-economic evaluation of a target. Economic evaluation indicators include: investment recovery period (Pt), net present value (NPV), meaning return (IRR); non-economic evaluation of indicators include: macro-control-oriented investment and financing environment, brand competitiveness.(C)Real estate investment level modelThrough this demonstration analysis, clearly in control of real estate investment in the process of influencing factors, the establishment of relevant indicators system, and build the business model of investment decision-making level, to provide an effective model of thinking and analysis so that the project decision-making process in the use of science Analytical methods, arrive at a correct conclusion from the previous projects in operation to avoid the potential risk.China's real estate industry was just getting started, from theory to practice there is great room for development, as China's economic development level, the real estate industry will certainly be more room for development. Real estate investment and development will also face more challenges and opportunities; real estate investment control of the theory with the real estate industry is bound to the new situation and constantly improves the depth.