A Research On China Construction Bank Customer Relationship Management Improvement

China's financial market in China by foreign financial institutions enter the WTO under the impact of the strong, is facing both internal and external dual tests. China Construction Bank as a state-owned commercial banks, and other state-owned commercial banks are facing the same difficult situation. To improve competitiveness we must fundamentally change their management and improve staff quality, optimizing the allocation of resources. lower production costs, and enhance customer loyalty, to the maximum extent possible to reduce the rate of loss of customers. In this sense, in the emerging market of China's financial buyer who is the first to be able to generate profits and retain quality clients, Who production costs to an absolute minimum, who can distinguish themselves in the face of fierce competition.The purpose of this study is, through the analysis of customer relationship management theory and the status quo, China Construction Bank to build customer recognition model from the design, implementation and evaluation of three areas, thus summed up with a scientific and workable building strategy and to try to make recommendations for improvement and implementation of the CRM system, and I hope to continue to improve the system of benefit. Construction-related businesses in China and will help departments in CRM help make a correct analysis of the business decisions. 80% of the profits can bring quality clients and maintain long-term win-win relationship, actively marketing their core business and capture the market. Continuously add new customers for the profoundly customers, improve profitability, expanding their market share in China's financial markets, and enhance our overall competitiveness. Enhance the public image.