The Construction Of China Animation Industry Chain Study

Choosing Construction of this industry chain as study entry point, seizing the biggest obstacle to hinder the development of China's animation industry: the China's animation industry has not formed an integrated, circulatory, interactive industrial chain. To study the construction of China's animation industry chain is the focus of this paper.Based on this, this paper first defines some concepts: animation industry,animation industry chain through all the docucumnets which is associated with some theories like the connotation of industrial chain,the formation of industrial chain,the construction of industrial chain. Secondly, the paper put more enphsises on analyzing the development of animation industry chain in chaina, which emerges some issues: although it has formed industrial chain, but it also is missing and loose link. Thirdly, for the issue of the construction of the industrial chain. The paper ,on the one hand,comparativly analyzes the development of animation industry chain of the United States, Japan, and South Korea. In these countries: animation production - broadcasting - the development of derivative products - gains - a reproduction comstitue an integrated industry chain. On the other hand ,the construction of the Chinese animation industry chain is in accordance with such ideas: What - Why -How to construct.Under the gudation of the industrial chain theory, the paper uses horizontal and vertical analytic techniques, systematically sutdys the development ststus of animation industryial chain in the developed countries and China in-depth, by the following conclusions: First, creating mature and perfect animation industryial chain is the only way to promote the industrial development of the Chinese animation industry. Secondly, the developed countries choose different segments of industrial chain as the major breakthroughs to construct their animation industry chain,which will be of positive significance to the construction of the national animation industry chain .Thirdly, In view to the concrete path, the paper put animation media group at the micro level, where is the integration of the multi-industry resources from both vertical and horizontal extension of the industry chain; In addition, the macro-level, cross-industry and further extend the breadth of the industry chain. Fourthly, Construction of integrated animation industry chain is essential, but matcing complete and perfect policy system of industry development is also indispensable.In the finality, the problems requiring further studies are discussed.