Anhui Province Tour Shopping Marketplace Developmental Research, And Countermeasure

Entering the 21st century, China's tourism industry has maintained a good momentum of development. Inbound tourism, domestic tourism continue to guard Holders of growth in outbound tourism in regulating development in the tourism industry forward in the rectification, enhancing the quality of tourism development. As a new growth point for the national economy's status, the environment for the tourism industry development has been further consolidated. After 20 years of development, Anhui's tourism has got rapid development, which has initially formed a certain scale product line and enterprise production, marketing systems, in the overall development of the tourism industry occupies a certain position. But careful analysis Anhui in the tourism commodity markets, it is easy to see that in the current market conditions rely solely on the role of voluntary, market efficiency is not high, and the development of tourism products in the tourism industry as a whole lags behind in the overall level of development, the supply of tourism products similar, no characteristics, shopping environment, imperfect service attitude problem exists.It has been proven in Economics that perfectly competitive market structure is the most efficient market that can to achieve Pareto efficiency. Based on the SCP framework of the tourism industry analysis, as well as tourists shopping activities of analysis, to look at Anhui's tourism in the commodities market a few problems, thereby revealing Anhui's tourism commodity markets in the irrational structure, resulting in the non-rational market behavior and ultimately caused the city market inefficiencies causal relationship between the inevitable.Study Huangshan as a sample, this paper study the tourism and shopping market of Anhui Province. It described the city of Huangshan city to tourism-oriented tourism to the current market situation and the existing problems, visitors to further explore how to use the resources, mining tourist shopping attraction, the shopping tourists increased interest in improving tourist shopping and spending, upgrading the city of Huangshan Tourism and shopping image of the tourism purchase Huangshan City of a new tourism resources. Analysis of tourism management at the same time in the tourism sector in the operation of the market to the guiding role of the tourism sector in strengthening research and development, production, sales and other areas, regulate tourist shopping markets, and encourage enterprises to expand the scale of production of goods tourism, and promote the tourism industry and other industries, the combination of use tourism shopping led other industrial and agricultural development and the role of Countermeasures. To travel through the city of Huangshan to the cultivation of the market system, and exploring tourism resources to rely on the city for tourism development of tourism shopping market model, the depth of promoting tourism development and the sustainable development of tourism.