| As basic chemical material,"B"product is widely used in paints, inks, adhesives and pharmaceuticals. The"B"product field boomed and the demand was increased rapidly since 2002 with the economy development and the standard of living improvement. When this boom bought considerable economical benefits for the producers, it also attracted the existing capacity to be expanded and new equipments to be built up. But nowadays, the domestic market supply of"B"product is already bigger than demand. The competition is hot and has further trend to be hotter. This made the industry utilization decreased year after year. Under this condition, the A Company decided to maintain the current capacity of"B"product. On the basis of defined output, if the earning of A company's"B"product can be maximized through market analysis and evaluation, finding and confirming the company's target market, and then the sales volume being allocated reasonably. This will be a valuable research task.Firstly, this thesis introduces"B"product's usage, characteristics, technology and market situation in China and abroad. Secondly, it analyses the current market situation by supply & demand, import & export, which aims at present"B"product market. Meanwhile, it makes forecast to understand the overall market trend. Thirdly, the thesis analyses the product's scale and growth by each defined"B"product market, and also end customers, replacements, market development and the competitors. These factors are integrated with A Company's sources in each defined market. After being evaluated, the target market is determined. Under such basis, the sales revenue is set as objective function. Through product characteristics, company sources and market situation, the restricting terms are defined. Then the optimal allocation of sales volume in each defined market is gained by linear programming. At last, it has analysis and evaluation to this project and gives implement conditions. |
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