| China strong economic development and nationwide urbanization speed up in process, China's real estate market is in a rapid development, and keep in a certain level of increasing. Shenzhen's real estate market also reflects the continuing strong. In 2004 to 2006 years, Shenzhen real estate prices was about 4,000 RMB per one square meter, and now increase to 20000 RMB per one square meter in 2007, the Shenzhen real estate market also remained strong. From the sale launched situation, some of the new opening flats identification chips form large consumer groups. Face to this bull market, how to set a reasonable market sales prices of a commercial housing to success in the market, and to profit maximum, and to get investment return, which is become the focus issues of each developers.This paper analyzed the Consumer groups of commercial housing with the regional economic and the cultural characteristics, study the housing market demand and research the quality of real estate products in detail. Also, to visit a number of examples of successful sales in Shenzhen, and then to get these sales product characteristics on the case statistics, classifications, summarized and evaluated. Finally, the combination of specific housing - Peninsula city conducting a comparative assessment project, according to product characteristics and meet the market demand, the study reached its selling price strategy, a new pricing method - and the demand for quality analysis.As demand and quality analysis of a new price or marketing strategies, is still in the research and exploration phase, the relevant theoretical foundation and practical experience are not mature and will be improving, and the author of the theory of relying on the limit, in some places, the viewpoint inevitably biased. In addition, the text of the commercial housing market in the personal consumption preferences, quality interaction between the characteristics of the issues, but also to be the work of the author at a later study to explore further study. |
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