The Research Of Shang Hai Minucipai Engineering Design Institute For Developting Strategies

Entering the new century, the prospective design institutes in China are confronted with severe market competition with the deepening of system reform and economic globalization. The prospective design institute is urgently needed to be reformed strategically in order to establish managerial system and operating system to meet the requirements of market economy. The background of the paper is institute transformation, the deepening of prospective design consulting industry's reform and assets recombination of state owned assets. Taking SMEDI design institute for instance, the paper studies the transformation from prospective design institute to high-tech enterprise.Based on the general frame and steps, the paper analyzes the institute's internal and eternal environment according to enterprise strategy theory. Then it analyzes the advantages, disadvantages, opportunities and threats of the institute according to SWOT analytic technique, which provides reference for constituting development strategy.The paper is divided into 6 parts, among with part 1 is the background of the researching and what should be gained through the research; part 2 is the introduction of the theories and methods; part 3 is the introduction of research object; part 4 includes analysis of external factors like economy at home and abroad, industry trend, policy and status of competitors, as well as resources and competitiveness of the enterprise; part 5 is SWOT analysis to set up strategic targets and demonstrate selection of development tactics , and explorers implementation of strategies and essential countermeasures; part6 is conclusion.