The Researches On E-marketing Strategies In Water Industry Enterprises

As the internet and information technology has developed rapidly, a profound transform has been achieved in the modes of the economic activity, which bring a new opportunity and challenge for the development of enterprise. Network economy around the Internet and information technology takes on different characters, principles and rules that are different from traditional economy. In these days, world economy show Multi-polarization, regionalization, integration and liberalization of the international trade, it has been challenged forcefully for traditional enterprise on many aspects such as forms of organization, management modes, operation modes and marketing idea and so on. Society information, enterprise information, electronic commerce is an inevitable trend of era development. E-marketing on the Internet provides a good turning point and a circumstance for enterprise development and provides a new idea and a new chance for enterprise business. It has aroused increasing attention How to make a good use of e-Marketing to obtain more economic benefit. Enterprises must conform to the change of conditions, according to their own specialty to adopt conformable marketing strategy, thereby promote their own speedy expanding.This discussion is carried out in four chapters besides introduction and conclusion. Firstly, the author commence on the research of e-marketing theoretical basis, to lucubrate the related theories; secondly, by conducting SWOT analysis of the exterior and interior environment of developing e-marketing in water industry enterprises, the author points out the strengths, the weakness, the opportunities and the threats for water industry enterprises to develop e-marketing. Thirdly, based on the above discussion, the author gives the appropriate e-marketing strategies for water industry enterprises, laying emphasis on the application of the promotion strategies of product and service, customer service strategies and place strategies on the Internet. Finally, the author gives the methods about how to operate and implement e-marketing strategies and tries to make the conclusions efficient and convincible. Through this thesis, water industry enterprises can establish appropriate e-marketing mode, and such enterprises can get the same support and help in developing e-marketing. So it is very useful to promote the application and development of e-marketing in domestic enterprise.