| China Automobile Industry Association forecasted that, China's vehicle production and sales would reach the number of 8,000,000 in the year of 2010, and 10,000,000 in the year of 2020. China's automobile market has become "the most potential market" in the world. The world automobile giants have reached here one after another. The competition in China's automobile market has become the competition in international framework, and become more cruel.Liuzhou automobile industry have get better foundation and characteristics.,and it's one of key industries of prominent development, has become a pillar in Liuzhou's industry. Facing the fierce market competition, to develop scientific development strategies and to accelerate the development of the automobile industry, has become a necessary choice.First, this paper makes a systematic analysis of the status quo and the main problems in domestic and world automobile industry with the theories of competitive advantage and industry cluster. Secondly, a detailed analysis is got about the overall situation in the Liuzhou automobile industry and the situation of major automobile enterprises, and make the analysis of the overall auto industry competitive situation in Liuzhou by learning from Professor Michael Porter's theory of competitive industries—"National Diamond Model", for example, elements situation,demand conditions,related industries and auxiliary industries situation,enterprise strategy structure and competition,chance and government, and SWOT research methods are usesd to make a summarized analysis about the opportunities, strengths, weaknesses and threats faced with Liuzhou automobile industry. Then, have the Liuzhou auto industry's edge Products—"Wulingzhiguang" as a empirical example to study analysing the core competitiveness and it's development strategy.Lastly, the Analytical Hierarchy Process is used in this paper,and strategic goals and development strategies for Liuzhou city automobile industry are suggested, considering the industry development status and industrial development environment. |
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