Hafei Saibao Sedan Marketing Strategy Research

At present, automotive industry goes fast in China, Automotive Market potential is huge.Huge latent market kept on a development to provide solid assurance for Automotive Industry.And now, Hafei Automobile Group SaiBao Sedan have disadvantage in commercial network,the after-sales service is poor,the brand value is not high and development ability weak etc.It is very important to put forward a marketing project for the group to realize general planning and strategic target.This thesis elaborates marketing strategy at beginning.By analusing the status of automotive market and internal environment current local automobile market condition thorough meticulous of analysis, and according to the Hafei SaiBao Sedan exterior environment,deeply analyze the concrete characteristics and actual circumstance of the product and its manufacturing factory, analyze the core resources of the group and competitive power, make great efforts on R&D ,quality control ability ,production capacity ,acquisition strategy and marketing strategy etc.It program Hafei an automobile of total development strategy.Carry on subdivide to the market of the SaiBao Sedan in carrying on research of the above mentioned Chinese car market and SaiBao Sedan competition structure .It layouts SaiBao Sedan's segment market.It fixes SaiBao Sedan' target market .Its target market is between intermediate rail and high-end car market.Foundation by analyzing above, it puts forward marketing strategy based on 4 Ps.It contains product strategy , price strategy , channel strategy and promotion strategy . Finally, according to histology ,disposition marketing agencies ,channel management and controlment, It puts forward the marketing strategy.And convert it to behavior scheme.It puts forward car marketing concretive countermeasure suggestion.It will help the group promote core competitive power and continuable development.According to above mentioned consideration,according to macroscopic analysis of SaiBao Sedan , Chinese sedans market supply and need analysis , Chinese sedans market competitive configuration analysis , and also based on Hafei general planning . It puts forward marketing strategy for Hafei. It will help the group promote core competitive power and continuable development. It fixes SaiBao Sedan's target market.