Research On Building Enterprise Of China Co-opetition Strategy In Overseas Based On Game Theory

With the continuous deepening of economic globalization, the world economic structure has changed observably. The competition between enterprises becomes more and more intensely. More and more enterprises realize it difficult to adapt to the complex environment of competitive market only by their own strength alone. Enterprises will be in inferior position if they participate in the competition only by themselves. Co-operation strategy as a new strategy can supply enterprises with a better mode about subsistence and development in the 21st century. The enterprises can change their original concept of competition and win predominance in vehement market competition by studying co-operation strategy.This paper concentrated on studying the application of Chinese construction enterprises' overseas strategy and made use of game theory in order to analyze the co-operation strategy about competitors. Firstly, the paper expatiated on the relationship about co-operation, clarified the importance of competing strategies and established co-operation strategy model. Secondly, the paper analyzed the distinction and relation between co-operation strategy and traditional competitive strategy. Thirdly, the paper discussed the importance of using co-operation strategy by analyzing the status of construction enterprises in overseas competition. Finally, the paper narrated the implementation of co-operation strategy, which mainly included the choice of the partners, distribution and evaluation about benefits, and verified necessity for implementation of the co-operation strategy in the competition by actual cases.