Jing Men Petroleum Chemical Machine Company's Marketing Tactics Research

Marketing strategy is directly related to implementation of enterprises' target. Technology develops every day, Competition is getting more and more fierce. Changes in business environment require enterprises to have innovative marketing strategy which can form their own competitive advantage.Based the demonstration method, this thesis is combined the marketing management theory and the corporation management. The thesis is taken the Jing men machinery limited company as the object of study, faced the macroscopic environment, the profession competition structure, the main competitor and the produce market demand condition to the company has carried on the comprehensive elaboration; The opportunity and the threat to the company which simultaneously utilizes the SWOT analysis tool which to have the superiority and the inferiority, faces has carried on the thorough analysis.In this foundation, this article emphatically to Jing men machinery limited company's market marketing strategy to conduct the thorough research and the discussion, proposed the corresponding marketing strategy plan, including goal customer determination and market localization, as well as product, price, channel, customer relations marketing, brand and so on concrete marketing strategy.Finally, this article proposed a series of marketing strategy implementation suggested: Setting up overall marketing idea; Perfect marketing organizations and agencies; Establishment marketing work achievements examination and critique system; Takes the staff to train; Constructs the humanist enterprise culture and so on.This article is for the purpose of unifying Jing ji company actual situation formulation corresponding market marketing strategy, thus provides some beneficial explorations for company's management and operation. Simultaneously also hoped through to future several year China valve hot topic and so on market application environment, trend of development analyses, can offer reference to hold the market orientation for valve manufacturers and experts.