| According to the WTO agreement in 2001, finance industry signing should be open all-round china (2006) after being protected for 5 years. Recent years, enormous reformation had been taking place in bank of China, financial policy continual readjustment and finance environment are also. To the end of 2006 year, the maximal three of state-owned banks , China Consruction Bank ,Bank of China and Industrial and Commercial Bank of China, had been the joint-stock companies listed consecutively. The other share-banks and the local bank are attracting the strategy investor for developing and expanding. With "Regulations of foreign bank management in china" promulgated in 2006, foreign bank can handle business with RMB all round China. Their mature financial products and the advanced administration pattern have extremely large threat to the bank of China. For resisting a foreign bank, the state-owned bank begin to have the investing business and others under policy supporting. The fund establishing by bank begins to operation. The bank is managing to enter other industry. Meanwhile, with the stock market developing quickly and money running out of bank, state-owned banks take retail business and entrust as their development strategy.Industrial and Commercial Bank of China has been attracting worldwide attention for switching over to appear in the stock market in 2006 after it has been state-owned commercial bank from the state-owned specialized bank. Facing the historic opportunity and challenge, Board Chairman Jiang Jian Qing points out: "We must concern on rising in the core competence and permanent investment value, improving core business advantage, service abilities of core customer and the key technology capability of independent innovation unceasingly".Industrial and Commercial Bank of China Jilin Branch ,locating in a northeast China, are at an important historical moment accompanying "northeast China vitalizes plan " making by State Council and Industrial and Commercial Bank of China developing. By now, lack of competitive consciousness , reaction slowly with changing of finance environment, profit stems from the business being dependent on load, slowly developing in new business are exist in Industrial and Commercial Bank of China Jilin Branch. Comparing the other bank, products and services have no the obvious difference. Although these are reasons of past and the regional economic underdevelopment and others, those all show lack of the core competitiveness ultimately. Therefore, the distinguish Jilin Branch core competitiveness, take measures to nurture and enhance core competitiveness are urgent.Taking core competence theory as basis and introducing the competition situation around Jilin Branch and the opportunity and threat, it is prove that the lack of core competence is important reason of restricting Jilin Branch development. Therefore, according to core competence analytical framework, by the fact that value chains analysis and customer value creates, the core competences of Industrial and Commercial Bank of China Jilin Branch are distinguished out. After having affirmed core competence, approach and concrete measure are given.The background and cause are writen in the Part I introduction part of thesis. And it have pointed out that Industrial and Commercial Bank of China Jilin Branch could capitalizes on opportunity , ultimate meeting the challenge , getting a competitive advantage only when cultivating core competence is really. And then core competence theory origin , characteristic and analysis method are introduced. In final the instruction of studying is done for the main body of a book.Thesis Part II is analysis of the core competence and the key element. According to the theory " the environment should been thought first when studying enterprise core competence ", the article introduces environment of competence from "five compete forces". The article suggest that Jilin Branch of the Industrial and Commercial Bank should a agree well with the "competing-cooperation" ideology instead of the "life-and-death" the concept of competition, and point out the developing strategy of Jilin Branch. By analytical ,article think that advantage of Jilin Branch would not be persistence. By the fact that value chain analysis law it is considered that finding the most valuable business of Jilin Branch, the product develops and improvement and the customer are two strategy links. Paper point out, after all, that customer value is really important, two abilities of knowing really the customer needs and integrating the finance business are core competence of Industrial and Commercial Bank Jilin Branch. In final, the elements construction of core competence are shown.Thesis Part III is tactics for cultivating and hoisting the core competence. According to the deficiency that core competence development exists, the tactics are illustrated on the basis of knowing core competence. In third chapters, molding corporate culture , rebuilding struction, the brand being promulgated as well as developing strategy alliance are considered to be methods of cultivating and hoisting core competence. In enterprise cultural creature, by establishing service environment in "people-oriented, the supreme customer", structuring the human resources administrative system base on "people-oriented , priority efficiency with due consideration to fairness " , performing "thankful" activity and "urgent to making myself the knowledge employee " activity, jilin Branch would achieve level of " people-oriented, the supreme customer, advocate credit , run after preeminence". It will offer high-effect and rapid service by rebuilding business integrating platform and reforming organization. The brand has represented the enterprise image. Because the financial product and service are not different, it is important that self brands are known by custmer. Therefore, brand development strategy and the implementation plan have been discussed. Final, alliance ways are taken for hoisting core competence. |
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