The Analysis Of Key Factors Of The Focus Media's Success

The 21 century is a good opportunity to start enterprises. New technology was created by the development of science technology, new environments was created by the globalization of economy, new market was created by the awareness of customers and their personal and multiple needs, new knowledge theory was created by the cross and penetrating of all kinds of subjects. For the nation, enterprises have many benefits such as can supply new employees and triggering innovation, accelerate the transform of technology, optimize the structure of industry, enforce the vigor of economy. The quality and quantity of enterprises embody the national economic power and future. For the individuals, it is a dream to realize perfect self.This case study analyses Focus Media to address the 3P1I success fix, which means Profession, Pioneer, Pratice and Integrate. A new enterprise finds a nonexistent market from different perspective arid mobilizes the people and capital to finance mass money from international financial market, then extend the new market to the global area and land the NASDAQ.The addressed 3P1I success fix is beneficial for us to understand the regularity of starting enterprise and for entrepreneurs to throw themselves to the activity. This study was hoped to provide the references and enlightenments for the latent entrepreneurs to reduce the mistake and false and improve the rate of succeed.