Research On Innovation Of Management Objectives For Circular Industrial Enterprises In Guangdong Province

Since reform and opening up, Guangdong's economy has got brilliant achievements and total industrial output value was always taken first place in our country, but energy and environment can not bear any more. Along with steady deepening of industrialization, survival and development of industrial enterprises are threatened by problems of environmental pollution, resource crisis and green tariff barriers in Guangdong Province. Traditional model of development has to be changed into circular way which is keeping to circular economy in this situation. At this time circular industrial enterprises occur. With appearance of new type in industrial enterprises, traditional management way must be innovated with the circular economy theory. However, innovation of management objectives is the precondition of the whole innovation.Maximizing corporate profits are previous objectives of enterprise management. Enterprises taking much more attention to the economic benefits have resulted in extensive management and exploitation of resources, which may cause ecological imbalance, serious pollution, environmental damage and other issues. Vice versa economic, social and environmental systems unsustainable developing may affect long-term development of enterprises. Circular economy emphasizes harmonious development between economic, social and environmental systems, requires enterprises take objective as harmony and interaction between economic efficiency and ecological benefits and take environmental protection as the basis for survival and development of enterprises in order to achieve the objective of optimize the overall ecological environment. With people taking more attention to environmental protection and green consumption, the further requirements for environmental protection have been put forward to enterprises. Therefore, enterprises should not only pursue their own economic benefits any more, but take more attention to unify economic, social and ecological benefits.Firstly, in this paper after analyzing current status of circular industrial enterprises and summing up content of management objectives of industrial enterprises in Guangdong, the existing problems of circular industrial enterprises' management objectives have been found in Guangdong which must be premise to innovation of management objective. Secondly, analyze inevitability, condition and principle of innovation of circular industrial enterprises' management objectives in Guangdong, and then propose direction of objective innovation for circular industrial enterprises in Guangdong Province. Finally, having increased comprehensive-contribution perspective to BSC by direction of circular economy, integrated management objectives to circular industrial enterprises are decomposed in five levels. And then it visualized management objectives by using strategy map in order to straighten out causality between five perspectives and bring out foundation to concrete practice.