Analysis On Market Trend Of Guodianfutong Company

Electric power by way of country subsistence can not be lack, it is one of main energy sources, it holds the balance in economy developing of country. From the Chinese innovation until now, economy increasing by degrees, at present China be divorced from developing level and gradually turning to consumed country process. Therefore, we need more electric power in industry, agriculture, the people's livelihood etc. Chinese electric power system speedy expand build in present years, expediting the construction speed is the most important ting in investment item in the state.GDFT as the professional factory of firepower plant construction, it based on EPCRI, GDFT has be important status in the marketing and has gained good achievement in several years. Because of the pullulating of the competitors and the complex marketing situation, the managers of GDFT need to confirm the aspect of company development and the marketing strategy, these are very important.This text concludes the Chinese electric power construction situation in presents and analyzing the future of the Chinese electric power construction direction, and anatomizing the structure of GDFT inside management, simultaneity, expatiating the each competition of the product for GDFT. After summarizing the outside and inside situation of GDFT, bring forward to choose the direction of marketing and select the strategy of market. Thereafter, the text synthetizes the two aspect of GDFT'S outside marketing condition and inside managing situation, coordinating the advantages and inferior position of GDFT in the competition. According the theory of marketing management and selling, suggesting the three aspects of the protection of intellectual property rights, brand marketing strategy and exploiting of new products to solve the problems in future marketing direction and marketing strategy.