Service Productivity Strategy

Service productivity is an integrated part of service management theory and plays a very important role in the economy development.However,people tends to ignore the significance of service productivity during the service management research,as the reality has stated,the higher quality service will result in higher return to the enterprise,when facing the conflict of cost and service quality,they are apt to reduce cost,but by this way,from a long-term view,the enterprise will pay more for it in the future.Obviously,only customers are the key and lasting factor to every firm,based on this point,This paper presents the strategic concept of service productivity which further clarify the significance of service productivity and call on enterprises to actively promote the service strategy,furthermore,the establishment of the strategic concept of service productivity.Viewed from the content,This article put service productivity into service profit chain to research,by this way,the enterprise can easily realize the significance of service productivity and concentrate on enhancing service productivity practices,meanwhile,on the basis of summing up previous theory,this article further to bring forward the model of service productivity and profit which can facilitate the enterprise realize the significance of service productivity better.Actually,in the socio-economic activities,with the development of service industry and increasing service activities proportion in the marketing,the enterprises are emphasizing on improving the core competetitiveness by service strategy,as a member in the market competition, any enterprises are charged with the great task entrusted by history——developing and creating value for the society,nowadays,the economy is facing a new restructuring,service will definitely create more value in the future,to win in the competition,all enterprises have to develop service productivity strategy to occupy more markets.