Study On The Employee Satisfaction For The Commercial Banks In China

In Knowledge-Economic century, human who master the knowledge affect decides the development of the economic and evolution of the society. With the open of china's financial industry, more and more banks recognize that employee have become one of the most important resource; the competition between banks is the competition of human resource essentially. A fair and intense context of financial market makes the bank pay their attention both on employee and customer satisfactions instead of customer satisfaction only. A burning issue of the moment is to utilize theories and methods for the service management to guide the future practice. The Service-Profit Chain is a new theory in the service management study field. Employee satisfactions as the cord factor of the chain have something to do with the product efficiency of the bank, customer satisfactions and the profit. And it also can reflect the problems existing in daily management so as to increase the profit. In a word, Employee Satisfaction is the starting point and ending point of the bank development.In this thesis, The Author is going to make theoretical and empirical studies on the employee satisfaction degree using the qualitative and quantitative methods.Firstly, in theoretical part, The Author attempt to apply the general idea of the Service-Profit Chain to build the Bank Service-Profit Chain, analyze the whole construction of the Bank Service-Profit Chain, and prove the content, meaning, characteristic, and affection of the employee satisfaction. I also collect the methods and theories of survey to make the foundation of the next part.Secondly, in empirical part, The Author use X bank as an example to study the employee satisfaction, collecting the data, analyzing it, as to find the problem in the X bank and prove the contact between the employee satisfaction and x bank's profit.Lastly, in the last part, The Author would give countermeasures and suggestion on upgrading the employee satisfactions of domestic financial services, successively in the point of view of the management of the Bank Service-Profit Chain.