Selection Model Research Of Postponement Strategy In Instant Customerization Based On CODP

Instant customerization has many differences with the production patterns before, such as manual customized production, mass production, agile manufacturing, lean production, mass customization, and so on. The dissertation analyzes the selection model of postponement strategy with the goals of instant customerization based on CODP. We hope the study can improve the operation theory in instant customerization, and help decision makers choose their operation strategy for scientific reference.The dissertation is divided into five chapters. In chapter one, it outlines the main points, innovative points, and then analyzes the related literatures. In chapter two, using the TRIZ related methodologies, such as substance-field analysis and ARIZ solution tool, it develops the feasibility study of new postponement strategy in instant customerization. Then in chapter three, from the two dimensions of product and market, it analyses the key factors of new postponement strategy, such as product nature attributes, market demand related in detail, in which it highlights the more importance of time and personalized market demand related factors influencing the move of CODP in new production pattern. At the same time, it extends the meaning of head time. From the atmosphere of customer focus in instant customerization, it describes the new critical concept of customer head-time expectation, and also analyzes the relationships between concepts of positive-time, negative-time, zero-time and CODP. In chapter four, based on the studies before, it designs the evaluation system and demonstrates the operation process using the value engineering analysis. And then, it uses a sample to prove the validity and correctness. At last, it concludes the deficiencies of this dissertation and further research of instant customerization.