The Research Of The Competitive Strategy Of A Auto Parts Manufactory

Since China goes into WTO,accompanying with"blowout"growth of the Chinese auto, The auto parts industries also increase together quickly.After the multinational auto parts manufactory had arrived in China falling to be the first, in recent years the domestic auto parts manufactories had already faced on the harder competition. How to hold on the opportunity of the development, snatch on the market, win the competetion actively in the future, are problems which the domitric auto parts manufactory face on and think about.This is also the basic reason that I choice A manufactory as my research object.This thesis is divided into six chapter totally. Firstly there analyse to the research background and the research meaning of this thesis,in the meantime introduce the development process of the competitive strategic theories and the used strategic analysis tool of this thesis, then use the PEST method,the"porter five forces"model and the rival analysis method to analyse and evaluate A company exterior environment, and find out the exterior opportunities and threats that A company face on.subsequently find out the advantages and the weakenss of A manufactory through which analyzed by the financial analysis model,the management condition analysis and the core competency analysis method,ect.then evaluate the interior advantages and the weakenss which A manufactory face on,then draw up a company future strategy according to the wish and mission of A manufactory,and estabish the SWOT analysis matrix again, study deeply the competition strategy chioce of A manufacory, then some suggest of the functional strategy is put forward to adapt for the competition strategy,I hope my thesis is also helpful to the domestic similar auto parts manufactory to better develop.