The Cultural Integration Of M&A

The enterprise merger and acquisition is one of the most effective and fast ways to developing the enterprise, however many scholars in and out of the country found that, the successful cases of M&A are very few, nearly not more than 50%. Moreover, more and more deeper in the research, the scholars discovered the primary reasons whitch causes the defeat of M&A are the cultural integration's defeat. Therefore, in order to enhance the success ratio of M&A, this article has mostly studied in the cultural integration of M&A, and because there is no certain definition in enterprise culture, in the bases of the analysis to each kind of enterprise culture definition,this article proposed the main factors in the cultural integration, and classified each factors. Afterwards compute each factor quantitatively, in order to determines the fundamentality, the strong or weak as well as the good or bad of the cultural factors in both sides of enterprise of M&A. And according to the factor's strong or weak as well as the good or bad, proposed the basic mode of cultural integration. Using the computed results, chooses the most superior mode, thus enhances the success ratio of M&A.The enterprise culture is difficulty to quantified, in order to accurate the computation, this article uses the analytic hierarchy process to compute the factor's fundamentality, uses the fuzzy judgment method to compute the strong or weak of each factors, and uses the grey relationalytic process to compute the good or bad of the curture factors, and unifies the actual case, explained how to choose the most superior cultural integration mode in using the computed result.