| In an era of knowledge-based and internet-based economy, enterprises are under a dynamic business environment caused by rapid development of the technology, frequent update of the products and changeful demand from customers. How to obtain more market share and to keep durative competitive advantages in dynamic market, is a hot topic in business circles. Dynamic competitive competence, which was borned from the process of dynamic matching under co-evolution, is one of the key factors to effect on enterprise's success or failure. To grasp the law of competitive competence and evolution in dynamic environment and to promote enterprise to grow up continuously are important issues for strategic management research.Enterprises have to face more dynamic change, complexity and uncertainity when they develop business in dynamic environment caused by update of technology and reduction of product lifecycle. Based on co-evolution dynamic matching theory, this thesis focuses on studying how to develop and create competitive advantages and continuous competitive capabilities, which are suited to transitional environments.This thesis chooses the company development strategy of Taiyo Nippon Sanso (Shanghai) Co., Ltd. ("TNSS" for short) as the research subject. This thesis focuses on reviewing the marching roadmap of competitive strategy theoretics and dynamic capability theoretics, summarizing essence and character of dynamic capability, explaining the meaning of dynamic matching under co-evolution and its running mechanism, and analyzing the development rule and trend of China semiconductor industry. Besides, this thesis adopts the theoretics and knowledge of strategic management to analyze the business environment and competition forces around TNSS, and detailedly demonstrate company orientation, development strategy and strategic countermeasure in the coming years. This thesis will be helpful for TNSS decision-maker to map out the strategy. |
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