Establishment And Application Of Index Assessment System For The Creative Industry

In an era when the function and status of creative industry is becoming more and more important, the development level of creative industry is a kind of reflection of the economy of a certain country or region. Meanwhile, every country or regional government concerns about the strategy and plan for creative industry development much more than ever before. Under this background, this thesis is trying to establish a kind of index assessment system, which is foreward-looking and more suitable for the creative industry in China. By using the quantifiable index assessment system, the thesis aims to determine general gap and specific factor gaps between the countries and regions concerned, find out reasons for the gaps and figour out corresponding suggestions.Specifically, the thesis eatablishes a explanatory assessment system through referring to industrial competence analytical framework by Michael Porter. By quantifing each specific index, the thesis eatablishes a assessment system which can be used to analyse through datas of concerning regions. Under certain assumptions, annual growth rate of each specific factor in the regions concerned is collected and is used to confirm the weight of each factor in the assessment system by Analytic Hierarchy Process (AHP) Method. The reason for this is to confirm the strategic emphasis through practical evidence. This also makes AHP, a relatively subjective method, to be used in a objective way. Finally, the assessment system yields comprehensive value and specific factor value. And corresponding reasons and suggestions are presented.