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The Brand Economics Tactics Study On The Washed Melting Product Of Local Territory

Posted on:2008-05-10Degree:MasterType:Thesis
Country:ChinaCandidate:Y N LiFull Text:PDF
GTID:2189360242473518Subject:Public Finance
Abstract/Summary:PDF Full Text Request
The economics significance lies in making an explanation to real problem.The mission that this explains has two:First,what testifying the condition that organization or individual profit maximizes is,two is to study for how profit realized maximization provides tactics.In studying,we have discovered China clear melt product this industry,China washes a miniature melting industry being that Chinese local territory enterprise develops in market competition,The powder multinational corporation enters the Chinese marketplace queen,China redresses from 1980's to spend 20,local territory is washed spending a brand getting through trials and hardship drifting along several time,As the down-stream enterprise that petroleum estate enchains,fluctuation and transnational gradually spend magnate's inside and outside converging attack facing prices of raw and semifinished materials,but redress melt,be that one is representative carry out the fleetness consumer goods industry consuming according to the brand,in the main body of a book having analysed tradition economics and new system economics after to making an explanation in connection with problem,the economics angle sets off from the brand,bring the brand into analytical ken of economy,is breakthrough point with the degree choosing cost and the brand category, gaining a profit of having analysed enterprise from a new angle pattern,And have defined the brand practical or immediate significance again.Economics analyses and shuffles in the native country the brand analysing, washing the main body of a book mainly from our country enterprise behavior in washing the marketplace evolution melting industry,washing current situation, market competition spending a brand in the native country to melt a product to spend product brand tactics five parts composition.That PartⅠis to be that full text provides the basis erecting a problem,is that status and industry background do to observe to washing the marketplace spending present in the native country mainly,upper bound fixes a thesis want the primal problem solving,being that our country washes the marketplace evolution melting industry is in the basis observing and analysing fact's how? How do we gain enlightenment out of?As well as PartⅡproblem suggesting that,the marketplace current situation from Yujie brand,two gleams of brands marketplace situation washing the entirety melting a marketplace competing for status,three arrangement of ideas washes the marketplace current situation melting a product in representative's native country carrying out analysis Yujie brand.PartⅢis the problem summing up,bring forward the now available economy theory blank spot in making an explanation the real problem there exists in time on the basis having selectivity to admit to prehominid achievement,transaction costs theory,Porter's competition theory being tradition economics,new system economics all are difficult to make an explanation all together how the consumer selects the best in all electing excellent problem.PartⅣhas been the problem making an explanation,brand economics has led into the concept choosing cost's,has expounded because of the brand existence has given a consumer a exclusiveness category sign that making not necessary to think chooses,from this,has reduced consumer's choice cost,has improved the efficiency choosing,and has made the annotation going a step further from brand credit degree and brand category degree angle.PartⅤis the problem solving,what that namely the main body of a book washes the condition spending enterprise profit realized maximization in the ultimate basis native country is? Owing to the brand,do economics rationale,local territory wash the maximization spending enterprise should what tactics to adopt to realize enterprise profit phase under certain price condition? The author washes one final chapter in the main body of a book to putting up several tactics to provide native country spending the enterprise reference.The innovation of this article is:have scanned the when making an explanation enterprise the condition that profit maximization realizes what when being can not solve reality of tradition economy theory problem again,theory leading into brand economics,the basis and practice guide to washing the native country in melting so comparatively representative industry of product suggesting that several tactics may provide a reference,make every effort to be internal and external troubles in the native(?)untry washing the theory spending enterprise providing the broken bureau.
Keywords/Search Tags:Choice cost, Brand core value, brand difference, Brand category degree
PDF Full Text Request
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