Research On R&D Mode Selection And Independent Decision-making On R&D Investment

Facing with increasingly fierce market competition, China's enterprises want to secure a foothold in the world market, they must have their own independent intellectual property rights first. Otherwise, it is impossible to establish a core competitive advantage in the fierce competition worldwide. To establish the core enterprise competitive advantage, it must do in-depth research and development (R&D), and develop new products, new technologies and new techniques actively, establish sustained competitiveness, grasp the initiative of competition. Compared with the multinational companies of developed countries, China's enterprises in the total amount of investment in research and development and the investment returns are not on the edge, which is more call for China's enterprises to improve the level of investment decision-making, make scientific decisions, and raise investment returns.R&D investment has uncertain, irreversible and competitive characteristics. The traditional investment decision methods and the single real options approach has been unable to meet with the needs of the R&D project investment decisions. Combining with these features of R&D project, the author analyzed the game problem between independent R&D with cooperation and learning to imitate between two enterprises by game theory, find their equilibrium and analyze them. According to the analysis the author proposed management approach; At the same time, the author studies the two enterprises how to make scientific decisions in R&D project investment process under independent R&D mode using option-game theory and get optimal critical point of investment and investment timing which two enterprises invest.