The Basic Elements And Approaches To The Corporation Ethic Construction

Corporation Ethic(CE) is the summation of ethic philosophy,ethic concept,ethic object,moral consciousness,moral traditions and moral practices specially owned by corporations formed with inner and outer corporation moral relations during the long manufacturing practice. Corporation Ethic, the invisible asset of the corporation, can exalt the core competition and cohesion power and it is the only way to realize a sustainable development. Corporation Ethic is highly demanded by the requirement of management,advancing competing power and enhancing the social construction of spirituality. Ethic construction has a long way to go. It needs both theoretical and practical research. Not only the enterprise itself must attach importance on ethic construction but all the society needs to concern about it.With legal system construction advanced ,legislation in the area of economy accelerated , the public voice more frequently heard , and the moral concept of the public improved the Corporation Ethic Construction has many advantages to be built. The Corporation Ethic Construction acclimates the perfection of the market economy and the process of social spirituality construction, improving the enterprise image and achievements. Thus, one of the urgent affairs in building modern corporations is to place premium and intensify the corporation construction.This article is based on some practical cases and discusses the corporation ethic construction mainly from four parts:The first part explains the necessity of corporation ethic construction in line with the characteristics of the age,the material construction trend and corporation ethic function.The second part talks about the basic principles of corporation ethic namely the ethic the corporate dealing with inner relations; the ethic the corporate dealing with social relations; the ethic corporate dealing with the environmental relations.The third part dissertates the basic elements of corporation ethic construction which includes enhancing the culture itself to build the ethic brand; better the ethic regulations to direct ethic actions; reinforce the ethic education to enhance the moral level; actualize the corporation system ethics, absorbing the traditional ethic ideology, etc.The fourth part discourses upon the approaches to construct corporation ethic which covers changing the corporation concept to foster ethics; strengthening the system construction to establish ethic regulations; composing ethic pattern under corporation practicality; building the ethic culture; boosting the ethic of the entrepreneur himself, etc.