A Study On Marketing Strategy In Cuba For Chuanglian Company

The Cuban economy is increasing stably and the domestic market demand is expanding step by step. At the same time, the Chinese economy is developing rapidly, and China is now becoming the third largest manufacturing country in the world after U.S.A. and Japan. The Sino-Cuba trading is featured by mutual compensation. Since 1990's, the top leaders of both countries have visited each other, bilateral trust has been fortified, Sino-Cuba trading has been developed rapidly, economy cooperation has been strengthened continuously and remarkable achievements have been made in the field of scientific cooperation. Now it is the golden time to develop bilateral business, China has been become the second largest trading partner after Venezuena.The thesis introduces the achievement of Cuban reforms and recovery of economy. Based on the rapid increasing of Cuban market demands, we put forward products combination of tourism-related commodities, pharmaceutical products and energy-saving electronic appliances, and strategy of products-extending-down, as well as work out Manufacturer-Brand Strategy, Cooperation-Brand Strategy and Distributor-Brand Strategy respectively. Based on the analysis of different Cuban customers needs, different products requirements and loyalty to brand, we put forward strategy of good ratio of performance to price, strategy of high price to high-end products, as well as full efforts to establish good customers'relationship. Due to the comparatively channel's singleness of Cuban market, we analyze strategy of channel design from three aspects of determining channel target, design channel preparation scheme and assessing & selecting channel scheme, work out strategy of channel management. Because there is much commercial restriction for promotion in Cuban market, we bring forward person-promotional and Non-person-promotional strategy.The thesis try to work out the market strategy through the analysis of Cuban market so as to produce remarkable profit for ChuangLian company, and solidify the resolution to further develop Cuban market.