B2C Online Sales Business Mode Based On Customer Satisfaction

According to the data provided by i-research, the e-commerce business is developing with a speed of 100% every year in our country which is incomparable by other markets. Although the B2C e-commerce business mode, as a growing mode, has shown great potential, it is not completely maturated and some unsolved problems is seriously hampering its development. The problems are centralized on the low customer satisfaction with its deep-seated reasons as information asymmetry and the different standards possessed by buyers and sellers. So this essay discusses the problems such as the development of B2C online sales business mode with the customer satisfaction as the point of view and the customer apperceive value theory as foundation, the research has great theoretical and practical significance.Based on the review of e-commerce business mode home and aboard and research on customer satisfaction, this essay discusses the existing problems of B2C online sales business mode, analyses the features of the mode based on customer satisfaction and summarizes the main factors affecting the customer satisfaction in this mode through the analysis of the value of e-commerce mode and the value chain. Furthermore, this essay studies the competitive advantage construction mechanism of the B2C online sale business mode, builds a nonfigurative B2C online sales mode based on customer value taking place of the traditional retail way, designs a B2C online sales business mode based on customer satisfaction and puts forward the detailed measures to grantee the successful implementation of this mode.The essay considers the source of the competitive advantage of the B2C online sales business mode is that the mode has its own customer value. The success of B2C online sales mode lies on the replacement of the traditional mode while the replacement must base on the customer value. There are three kinds of influencing factors determining the replacement procedure and the replacement is periodical. To essentially solve the customer dissatisfaction of the B2C online sales mode we can create the customer apperceive standard towards the products and build authoritative evaluation system.