XiangFan Sunpower Machinery CO.,LTD Strategy Research

The commissure between Chinese economy and Globe economy come into a new age since china entered the World Trade Organization(WTO). Both preponderant and low-level industry couldn't obviate the infection of the economical globalization. If they want to get the initiative, they must take steps and set up strategy of control and competition strategy. As for the domestic auto accessory industry, their overall strength is not strong, and the market competition is severe. As a auto accessory enterprise, during developing process mostly question of XiangFan Sunpower Machinery CO.,LTD include: enterprise's scope is small, product technical level is low, core product is short, compete opponent is throng, marketing ability is puniness. So a clear and practical strategy is crucial to Sunpower to survive and develop.First, the exterior circumstance that Sunpower confronted were evaluated systematically, the paper analyzed the general situation and development trends between domestic and international auto accessory industry, bring forward the problem that Chinese auto accessory industry faced, carryed through enterprise macroscopic environment—PEST model analysis and analysis of the Porter's five force. Second, the paper analyzed the internal enterprise environment in business, from organize construction, produce equipments and ability, R&D ability, human resource and marketing ability etc. the paper adopted the SWOT analysis method to synthesize analyze the interior & exterior environment of Sunpower in business, put forward the way of thinkings of Sunpower how to design competition strategy, and combined two aspectses of core competing strategy and working talent strategy to proceed the programming to the development strategy. Finally, the paper put forward the notices to guarantee develop strategy of Sunpower to carry throughall right and predicted the result after the strategy have been practiced.There are a lot of enterprise of small scope and produce the simple product in the auto accessory industry similar sunpower. Therefore, the research of the development experience and strategy of sunpower, used for reference for a lot of general auto accessory enterprise of China to develop.