Marketing Strategy Of Yatai Property Management Ltd.

Property management as a service industry needs a systemic feasible and effective marketing system, especially in the development of enterprise. Effective marketing strategy is to expand the market enterprises, and strengthen itself, and an important means of creating brand. But some property management companies just produced the tender, reply, sign contracts, and think that is marketing. It is a serious mistake cognitive error. With the property management market competition intensifies, companies marketing needs more exuberant, if this issue isn't solve in time, it will certainly lead to key enterprises to perish. This paper introduced the first chapter in China's property management and marketing of the status throughout the Northeast on the basic situation of the market, while Asia and Thailand introduced Property Management Ltd. China's property management began in the early 1980s, the earliest start in the property management of special economic zones in Shenzhen. At the end of 2004, in the northeastern region of the property to the old district-based property management generally are in a coverage area of my lower-middle-level, significantly higher than the northwest region, but behind the southwest. In the past two years, the coastal city in northeast China real estate developed more rapidly, more new properties, a more reasonable design, facilities complete, and a new market of "cheese."Our company was established in September 28, 1994, the state property management level qualifications enterprises, and companies registered capital of 8 million Yuan, is the management area of about 1.2 million square meters. The company fully implement the "service, far long friendship" service concept, in basic management, housing management, the sharing of equipment and facilities management, public order, safety management, Clean and Green management, and other aspects of the formation of a standard set of management models.Chapter II focuses on the property market, property management and project types in the hearts of customers.Property management market develops steadily, the need for a reasonable market types. Market types is perfect, directly related to the operation of the property management market and market functions of the state to play, which affected the entire industry market competition order, thereby affecting rise in the level of property management. Property from the market analysis of project types can be understood that in the conduct marketing, to face many different customers. Different groups of customers, their psychological needs of different customer groups in the same range of customers, their common psychological characteristics, we need to meet different types of customer groups, so as to meet the enterprises in the market, have been developing steadily.In this paper, Asia and Thailand in the third chapter of the domestic and foreign property management companies for the environmental impact of a detailed analysis. Analysis the external environment includes the opportunity to analyze the market, the threat of external market analysis. At the national domestic macroeconomic trends and the real estate industry to promote urban construction, property management industries After many years of research and development, has been toward standardization, and market-oriented, and professional development, which we have already entered the Standard Management property companies provide a broad market prospects and opportunities. Internal analysis of this enterprise is in the property market advantages, disadvantages for analysis. Such analysis can clarify the enterprises in the status of the property market and its impact on businesses in the market for better prospects for the development and lay a foundation. While Asia and Thailand property is the first in Jilin Province, one of the property management companies, have certain brand recognition and reputation for enterprises in the development of the property market provided strong protection.Chapter IV explains the property through Asia and Thailand in the property management market marketing model for analysis.These include marketing the basis of market factors, the work of marketing principles, marketing workflow and marketing safeguards. A clear analysis of how Asia and Thailand property management companies set up marketing agencies.The property management is a more special service industries, it established the concept of marketing, marketing thinking of the use of marketing tactics and marketing effectiveness, and other aspects of the industry has a more distinct identity, not only with the production industry is different in essence from, but also with general services industries also large differences between, so the property management marketing have their own unique characteristics.Chapter V of this paper explains Property Management Ltd. Marketing Strategy for research. Asia and Thailand on the property management company marketing techniques and principles, and proposed Asia and Thailand property management marketing strategy, in view of its marketing strategy on the protection measures. Property management companies in Asia and Thailand to open up new markets and develop the former process, the effective use of corporate brand, the project operation and businesses on a reciprocal basis, skillfully establish the corporate image to facilitate market development, increased marketing staff confidence. In opening up the market, make full use of existing resources. In possession of the property value and customer groups to use, and stability, the consolidation and development of client groups, and expand the impact of corporate brand, thus conducive to market development. Any property management company has its own characteristics and advantages of management, and these advantages will at the appropriate moment, the selection of appropriate sites, through appropriate demonstrated by the way, is the real sense of their advantages, also can be transformed into Marketing of positive factors. For Asia and Thailand property, display management services often is the first one and it can enhance customer service work on the property management understanding and awareness for the customer to make a purchase decision convey the message. These tangible display, if being good at management and use, can help customers feel the characteristics of the products and services enhance service satisfaction, conducive to the establishment of products and services Asia and Thailand property management company's image, supports the marketing strategy implemented, if used properly, might send the wrong message to customers, the impact of customer service products expectations and judgment, thereby undermining the image of the property management company. Developers of the property management a high degree of psychological needs are low, this also indirectly determine its request for service models. The groups have been valuable customer expectations property management companies can provide a high standard of service, Asia and Thailand property management companies will improve service quality as a top priority. Most customers have been unwilling to accept the mediocre quality of service, if the property management companies in order to firm foothold in the competitive market, enhance customer groups have loyalty and success in marketing, in addition to accept there is no alternative to total quality management.This paper introduced a property management marketing status quo as well as property management marketing of the basic tenets of the property management market different project types, different customers a psychological analysis of the property management market by the marketing strategy for the Asia and Thailand property management companies for the development of new ideas, thus ensuring that enterprises in the fierce competition in the market play to its own advantages and better serve customers so as to be invincible.