| With the rapid growth of modern tourism, the competition of tourist destination in our country becomes more and more fierce. The image of tourist destination is the most important factor which attracts tourists. Tourist destination must pay sufficient attention to the tourist image spread. The tourist image should be transmitted to the target market groups well, thus attracts a lot of potential tourists, so that the tourist destination could occupy a favorable position in the competition of domestic destinations.First of all, according to summarize of the internal and external tourist image . and spread research, this thesis applies synthetically the knowledge of the tourism research and the spread research, and analyzes the spread process and channels of tourist image. Then the thesis makes a discussion about the perception process of the tourist image.Secondly, this thesis makes a conclusion of the existing mode of tourist image spread, pointing out the main problems, thus abstracts a optimizing mode of tourist image spread. This mode emphasizes that tourist destination should attach most importance to tourists in tourist image spread, and call for various channels for the dissemination. The mode spreads from the inner mechanism, and improves the project of tourist image spread. There are three main optimized measures here: integrated marketing communication, word-of-mouth marketing, and the use of the information feedback system. Finally, this thesis tries to give some suggestions for the tourist destination image spread. |
