A Research Of Truck Competitive Strategy Of Qingdao Truck Factory

This paper intends to make a systematic analysis of Qingdao Truck Factory with a discussion on strategic management theory. It aims to provide a basis for scientific marketing policy decision and to offer an optimal competition strategy with assistance of macroscopic and microscopic,qualitative and quantitative discussion.This paper uses PEST method, industrial life cycle matrix, models of five competition forces and EFE matrix to analyze and assess the exterior macroscopic environment, trucks industrial development trend and competition conditions of Qingdao Truck Factory, as well as the market chances and threats. Through analyzing internal resources and conditions, core competence, and through utilizing IFE, It also analyzes the advantages and disadvantages of the resin management. By establishing SWOT matrix, the paper initially confirms the products competition strategy. And with QSPM matrix, it quantitatively evaluates the primary strategy, ensures it should be distinctive competition strategy. Finally, the paper forwards the practical suggestions for the resin development in Qingdao Truck Factory.Research in this paper has certain value for Qingdao Truck Factory to map out and carry out lorry truck competition strategy, and could be reference for other domestic truck companies.