Supply Chain Strategy Research Of B Product Ahead Of Phase Out In E Company

On the background of economic globalization,competition between enterprises has changed into competition between supply chains.Supply chain management is used in a series of ways to effectively integrate suppliers,manufacturers,hub and retailers,then product can be produced in an appropriate quantity and sent to right place at the right time,also meet service level requirements while minimizing the cost.At different stages of the product life cycle,supply chain and focus characteristics is different,to build a scientific and rational supply chain structure and optimize the supply chain in a timely manner is very important.This paper is to study supply chain management and control before product phase out from market,when product face demand decrease,substitution and unstable supply of raw materials,an effective supply chain management and control is particularly important,not only to ensure the supply capability,avoid supply risk as well as to reduce the phase out cost.Due to product replacement rate,phase out product cost increased year by year in E company,according to the historical data from 2009 to 2013,supply chain cost for phase out product increased with 47%.In order to control the supply chain cost effectively and avoid supply chain risk due to redundancy or lack of material,to ensure follow-up function of the customer's service,ensure various functional departments to coordination with the supply chain,which launched the research in supply chain management and control research before product phase out from market.This paper firstly introduces the existing product lifecycle theory and supply chain management research,then further introduces the supply chain management strategy,meaning and way of working.Finally define the product life cycle and supply chain management theory integrated identified as them in research method.Then I reviewed the supply chain costs and lessons learned for phase out product in E company,with supply chain control methods for phase out products,analyzed the current situation,combined with the company's current products and management characteristics,finally summed up the necessary for this stage of the supply chain management and control,the economic value and risk value.Take B product as example to verify the supply chain management strategy and performance achievement,include demand,supply,inventory,materials management,process and key performance indicator.This study can be used for telecom equipment manufacturers as reference and guidance in the supply chain management in head of phase out.