The Development Model Of Destination-Dependent Rural Tourism

With the method of demonstration research based on of induction and deduction, this dissertation concentrates on the research of the regional structure of YiXian County's rural tourism and probes into the exploration model of destination-dependent rural tourism.This dissertation comprises of 6 chapters. The first chapter mainly introduces the background, meaning, methods and the technical route, and includes the framework of the whole paper. The second chapter focuses on the summarizing and evaluation of the rural tourism study between overseas and domestic, then it goes on to state the conception of rurality and rurality index, and confirm the rurality Index Model and function expression format. The following chapter works at summarizing the developing qualification of destination-based rural tourism and its motive mechanism. The fourth chapter concentrates on the introduction of the connection hypothesis and mechanism of various connections. The fifth chapter aims at proposing relative strategies based on the different relationship between destination-based rural tourism destination and the based scenic area; with empirical study, this work selects the case of the Yixian, and firstly validates the hypothesis in the Chapter 4, then exports the attribute of the relationship between based scenic area and core scenic area in YiXian and brings forward the full-scale frame of the exploration model. The last one is a summarizing of the whole dissertation.In this dissertation, the author holds a view that destination-based rural tourism is one kind of typical development mode of rural tourism and its main characters are: it is depending on one or more core scenic area in the regional tourism structure; they have inner connection and law, and they can develop commonly and reciprocates each other. In the process of tourism development ,the relationships intend to become more complicated and keep changing, and these relationships display in the following theory hypothesizes: spatial distribution, product structure, image promotion, marketing, development stage.The author also considers that mastering the connections and laws is the premise of the development of rural tourism and mastering it can benefit the constructing of the exploration model of destination-based rural tourism scientifically and logically, and further it contributes to realize the sustainable development of rural tourism.In respect to theory hypothesis, the framework of destination-based rural tourism mainly contains following factors: spatial distribution,products structure,image pushing,marketing,investment operation.At last, the author uses the case of Yixian to conduct the empirical study, and comes to the results of the relationship between YiXian destination-based rural tourism destination and core scenic area in space distribution,tourism image,market promotion,tourism product and so on, and then brings forward series of tactics respectively.