Studies On The Vegetables Seed Marketing Channel

Vegetable seed industry occupies a very important position in China's agricultural sector, promote the development of China's vegetable seed industry in the readjustment of the agricultural structure, enhance the competitiveness of agricultural products is of great significance.With China's accession to the WTO, foreign giants have vied for my kind of vegetable seed market and domestic enterprises in the vegetable seed varieties, markets, channels and other aspects of fierce competition, the future of the vegetable seed industry will be competitive quality vegetable seeds and vegetable seeds marketing channels competition. However, China's vegetable seed industry in the design and management of marketing channels, basically Copying the experience of other industries, very little considered the vegetables seed marketing channel the particularity and the complexity, backwardness marketing channel has seriously affected Our country vegetables seed enterprise's survival and the development. Therefore regardless of is from our country vegetables seed industry development, or from should say to the overseas kind of industry giant's competition, all has the necessity to conduct the careful thorough research to our country vegetables seed marketing channel.This article bases on the domestic vegetables vegetable seed industry market, through the consult massive literature, the interview, the investigation and study, uses the illustration law, the adducfion law, the comparison analytic method on the spot, qualitative and the quota unifies and so on the methods, has analyzed the present stage our country vegetables seed marketing channel present situation and existence each kind of question. In surmmarizes in our country vegetables seed marketing channel foundation, the system, analyzed thorottghly has affected our country vegetables seed marketing channel each kind of factor. Using the marketing channel theory, has discussed the vegetables seed marketing channel construction and the management, has provided the basis for the vegetables seed enterprise establishment and the renewal existing marketing channel.