Study On Network Marketing About Chinese Agricultural Product

The agricultural industry has a new developing stage. The agriculturalproducts enterprises have to introduce marketing way and technique to adapt theeconomic circumstance of globalization. The e-marketing is a new marketingmode which concomitant with the rapidly developed network economy and theE-commerce. Our country has vast territory and abundant resources, There aregreat diversities between the areas and enterprises. So the article laid a strongemphasis on how to develop pertinence and adjust measures to local conditions totake the advantage of the e-marketing.In this paper, start with the keystone of the e-marketing of agriculturalproducts, character of agricultural products marketing on the macroscopic andmicrocosmic point of views and e-marketing surroundings and consumer areanalyzed, Besides, the article analyzes the details of the advantages,disadvantages, propose the strategy of e-marketing of agricultural productsenterprise in China.