Study On Development Strategy For Minmetals Jiangxi

Minmetals Jiangxi established in Oct 1949, is a large-size international producing and trading group of metals, minerals and electrical products. With a history of more than 50 years, Minmetals Jiangxi has gone through many times transformation in order to adapt to the changing of marketing.In 1996, Minmetals Jiangxi started to transform its development strategy in order that it can capture more opportunities and develop continuously.This thesis is about the strategic transformation of coke, one of the most important products of Minmetals Jiangxi .In this thesis, I discuss the development strategy of coke of Minmetals Jiangxi based on theories of strategic management, including the theory of analysis of environment, the theory of value chain, the theory of competition and SWOT, et al.Based on all these analysis, we know and understand the development strategy of coke of Minmetals Jiangxi . The development strategy contains two part of systems, the development strategy of the sales system and the development strategy of the supply system.In conclusion, the goal of the development strategy of coke of Minmetals Jiangxi is to become an integrated trading group of coke, which is based on production of coke, and to promote its sales and supply systems so as to become one of a leader of trading group of coke and related energy.