Analysis And Classification Management Strategies Of Stakeholders In The Enterprise Technology Innovation: Cases Study

In recent years, the stakeholder theory was gradually mature. And it is applied inmany research fields such as corporation governance and enterprise performanceevaluation et al.. In the enterprise technology innovation practice, the influence ofstakeholders are strong more and more. They have many important resources, sobecome an indispensable part in the enterprise technology innovation. They need theenterprise to pay attention to. In the academic area, many new viewpoints such as"Total innovation management" and "open innovation" et al. unceasingly emerge andall manifest the stakeholder thought. Therefore the author devotes to apply thestakeholder theory to the domain of technology innovation. This paper researches thestakeholder classification management strategy in the enterprise technologyinnovation and its projects through cases study.First, the paper uses Subjectivity Property Rights Theory to understanding thestakeholders and their property fights in the enterprise technology innovation fromcorrelation attributes and freedom attributes, which lays the rationale for the next stepof research. Next, it takes power and interest as analysis dimensions and classificationbasis, and constructs the classification management model of stakeholder in theenterprise technology innovation. Then revolving this model, it proposes the analysisframe of stakeholders of technology innovation from enterprise level of project level.Finally the paper carries on case study to analyze the classification managementmodel and the analysis frame. It selects Hangyang, a representative enterprise oftraditional manufacturing industry, and Newgrand, a representative enterprise of theemerging high tech-soflware industry, as the objects of case study. Combining withthe classification management model, It carries on the analysis frame to analyze stakeholders of technology innovation in these two enterprises concretely from twolevels of enterprise and project and proposes the corresponding classificationmanagement strategies.This paper innovation point mainly manifests in following four aspects: Firstly, itintroduces the stakeholder theory and the correlation research question to thetechnology innovation domain; Secondly, it understands stakeholders and theirproperty rights in the technology innovation from a new angle, which is SubjectivityProperty Rights Theory; Thirdly, it constructs the classification management model ofstakeholder in the enterprise technology innovation; Lastly, revolving this model, thepaper proposes the analysis frame of stakeholders of technology innovation fromenterprise level and project level.