The Strategic Development Conception Of Chongqing International Trust & Investment Co., Ltd.

Although China trust business has made quite great progress in its development of a whole century, it still has a blurred image in the eyes of our countrymen and fails to become the fourth mainstay of finance industry actually in this process. Now,China trust business is facing the arrival of the sixth comprehensive reorganization, thus there coexist opportunities and challenges against such a macroscopical background. It is extremely important as well as practical whether Chongqing International Trust &Investment Co.,Ltd can adjust promptly and establish a development strategy which is suitable to our country's basic situation and it own features. What's more, there is less research concerning development strategy of a specific trust and investment company from microscopic view in terms of academics. Therefore, it is of academic and realistic significance to probe into the development strategy of Chongqing International Trust &Investment Co.,Ltd.The methods, such as historical comparison and logic comparison, will adopted in this article, in which empirical analysis and canonical parse also will be applied. Firstly this article compares and analyzes the development process and current situation of trust business home and abroad, and analyzes the new environments of law and market confronted by domestic trust and investment corporations with the aim of emphasizing the importance as well as necessity of the development strategy fitted to our country's basic situation and its own features, which will be established by Chongqing International Trust &Investment Co.,Ltd. after timely reorganization in the new situation. Secondly, this article introduces and analyzes the current situation of matrix analysis in detail with the help of diagrams and so on to emphasize the importance of the relevant development strategy programs which should be proposed in time by it against such a macroscopical background of comprehensive reorganization. Thirdly, this article analyzes detailedly advantages, disadvantages opportunities and threats in front of Chongqing International Trust &Investment Co.,Ltd. with the method of SWOT matrix analysis, then it puts forward strategic development conception for Chongqing International Trust &Investment Co.,Ltd. from the aspects of market positioning strategy, market zone location, collectivization development strategy, business positioning strategy, qualified personnel cultivation strategy, marketing strategy. Finally, this article brings forth that Chongqing International Trust &Investment Co.,Ltd. should develop into a financial control group in charge of many financial institutions with the predominance of a trust and investment corporation.