The Research On Marketing Strategy Of HCC Manufacturing Division

The electronic industry of China is developing by high speed and position. EMS(electronic manufacture service) enterprise is a strong power of this industry.The EMS enterprise of China operates in much kinds of business mode. Compare to the international huge company, it has got some advantage in location and being facility, But it is not being satisfied in the level of service. It needs to develop in manufacturing scope, technique, operation of low cost, management of supply chain and the level of design. Completing with the EMS enterprises of Europe, American, Formosa and India, the Chinese EMS enterprise has been laid in conjuncture. Taking the advantage of the special Chinese sources and grab the chance of the adjustment of the industry structure in the whole world, set down the appropriate strategy is the way to achieve the continued development for the Chinese EMS enterprise. This thesis will be value for the Chinese EMS company to take the competitive advantage, join the EMS market, rise the service level and get the expanding development.Hunan Computer Corporation (HCC) enter into the EMS market by separated its product business and manufacturing resource. It wants to get a new industry direction.In this thesis, the way of SWOT is used to analyze the macro economic environment of the "manufacturing China", the high development trend of the Chinese electronic industry, the competitive state and tactic adjustment of the international EMS, the strength of the domestic competitor, the management and technology inner, to tell apart the opportunity, threaten, strength, weakness of the HCC Manufacturing Division.Face to the marketing requirement and competition of the world, the whole electronic industry is the service market of the EMS. But the location, technology level , supplying field and developing potential are different each other. The location and supplying field are used as the criterion to division the whole market. Accounting to the content upper, the market division can be targeted. And now we will find the idiographic requirement of the customer in the targeting market.Aiming at choice of the market subsection of the HCC Manufacturing Division, the mix of the marketing strategy is set up.HCC Manufacturing Division is in the developing period of the EMS. Being pressed by the demand of the market, improve the management, the level of the designskill and the supply chain system is the primary mission. It should be Survival in the market, seeks for the way to develop, grounds the strong base to get up the new stage of development.