| University market is a very special one for telecommunication carriers, which has a high promising future. One of the major objectives of one Chinese wire line telecom operator is to fully develop university market potential, increase customers' value, and retain its market share in this area. Current competition environment and problems of the Branch in this market will be deeply analyzed, then market strategies for each major segmented market which consist of product, channel, promotion are proposed by means of modern marketing theories combined with facts of the Branch. |
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