Research On Establishing And Evaluating Mode

With the stronger competition in telecom market, telecom carriers' competing measures are adapt their form from simple price war to various packages, which give birth to a new consumption upsurge and also confuse the customers.Price war is one of the most important competing measures for the corporations. Making a price for the telecom carriers is difficult, because there are too many carriers to compose with each other, and also it is hard for them to count the cost. For the sake of the necessary profits, telecom carriers must design their packages felicitously, which is very important for them to gain revenues.The paper researches telecom price theories and current price development mode and establishes the price model on the basis of brief introduction of traditional considering customers, competitors and operators based on segmentation models and data mining technology. By using the model, it can not only evaluate the current price system, but also ensure the price that satisfies both operators' revenue requirements and customers' need. Furthermore, the paper tests the model by practical application.