Increase Customer Life Value By Implementing Knowledge Management

Customer Lifetime Value is an important research field in marketing and theory of Customer Relationship Management, and many enterprises and researchers have been devoting to the study how to increase CLV recently. Much of the past research files focused on calculation of CLV, however, this dissertation, from a new point of view, tries to explore the positive influence on increasing CLV through knowledge flowing between commercial banks and undergraduate credit users.There are three main research achievements in this dissertation. First of all, the author explores the increase on CLV from a point of Knowledge Management, although, not deeply enough. Anyway, the exploration on CLV through knowledge flowing between clients and enterprises is exactly a new point. Secondly, based on the concept model brought up by Lv Wei and Ruan Hong, in this dissertation, the author demonstrates the relationship between enhancements on Customer Visible Value, Customer Intrinsic Value, and Customer Growing Value and theories of Knowledge Management, and proves the validity of this dissertation's thesis.Finally, the author also attempts to do some empirical studies in this dissertation, and questionnaire of limited scope is used. The author surveys parts of undergraduates and graduates in main campus of Beijing Jiaotong University, who are credit card users, and prove the validity of this dissertation's subject through analyzing the results of the questionnaire.