Research On Customer Relationship Management Of Credit Card Business Of A Bank Jiangsu Branch

In recent years,the economic environment at home and abroad market changing,consumer demand continues to rise,the domestic banking industry is able to adapt to the growing market,global competition environment,enhance the core competitiveness,the implementation of customer management strategy is particularly important.For commercial banks,customer relationship management is the use of bank products and services,according to potential customers and maintain the stock of customers,access to the maximum value of customer behavior.Customer relationship management can help banks to achieve sustainable development ability,and maintain the advantage of competition.The credit card business of A bank branches in Jiangsu province has experienced a few years ago,the extensive process snatch the customer scale,has realized the importance of meticulous customer management,although the Jiangsu branch of A Bank Credit Card Center has been performed in customer relationship management,but the lack of perfect system,execution flow formal,superficial,need to continue to improve.The customer relationship management and based on related theories,using the method of theory and practice,to young customers specific research entrance,in-depth investigation on the status of implementation of customer relationship management of credit card business of A Bank branch in Jiangsu Province,analyzes the difficulties and problems,and to analyze the reasons,finally combined with related theoretical research and the author's practical experience,puts forward some operable suggestions.Firstly,this paper introduces the background and significance,research methods,research content and framework;secondly,the theory of customer relationship management,customer life cycle and so on,and summarizes the domestic and foreign related research results,made the definition of the commercial bank credit card customer relationship management;thirdly,this paper combined with the actual situation.The credit card business of A Bank branch in Jiangsu Province,with young customers as the starting point for the implementation of customer relationship management present situation and the existing problems are analyzed and summarized;finally,this paper proposed to improve the organizational structure,optimize strategic positioning,improve customer relationship life cycle system,accelerate the transformation and integration of information the platform and other measures,to further protect the implementation of customer relationship management.The author hopes that through the optimization and Analysis on relationship management business young customer groups customer credit card,the first is to provide help to the credit card business to improve customer relationship management,and promote the healthy development of credit card business of A Bank branch in Jiangsu Province,also hope that through the article,to commercial bank credit card customer relationship management development to provide material and reference.